Your AI Sales Agent and AI Receptionist Just Got Upgraded | Replify AI Platform Updates November 2025

You may have noticed our new name. We recently rebranded from heyLibby to Replify, but everything you know and love is the same: same team, same mission, and a name that better reflects where we’re headed.
Over the past month, we’ve shipped a ton across campaigns, integrations, texting, and platform tools, so here are the biggest updates to the Replify AI customer service and AI sales suite.
Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.
Watch an overview of Replify's November 2025 AI Product Enhancements
Replify AI Campaigns
We made several improvements to the AI Campaign Manager, which powers all your outbound flows - whether you’re promoting personal training sessions, following up with prospects, or running collections campaigns.
Cleaner AI campaign management
- You can now archive campaigns to stay organized.
- Cloning and scheduling behavior is now much more predictable and easier to manage.
New ways to add contacts to AI sales campaigns
- If you use our API, you can now remove contacts from campaigns as easily as you add them.
- And for teams that prefer not to use the API:
You can now import contacts by simply emailing us a CSV.
Upload a sample file once, map your fields, and every future CSV you email to that campaign will auto-import.
AI Outbound email upgrades
- Campaigns can now send through external email providers, starting with Emma, with more coming soon.
- Campaign emails sent from Replify now include unsubscribe links, and we’ve added link-click tracking for clearer reporting on what’s working.
New Replify AI Integration Center for Better CRM Connections
To support all these new workflows, we introduced the Integration Center, now available in the top-right menu.
This is your central home for:
- Zapier connections (now with fewer required Zaps per org and better data)
- External email providers like Emma
- API Keys (Plus users can generate them directly in the platform)
This will continue to grow as we add more integrations across texting, email, and CRM systems.
AI Inbox & AI Texting
One of the most requested features is now live:
Send manual text replies in the Inbox.
You can now pause the AI temporarily and reply to a text yourself. This is perfect for one-off situations where you want to step in, answer directly, and then turn the AI back on with a single click.
We also made several improvements behind the scenes:
- Text STOP/START logic is now fully supported
- Texting works even without a dedicated assistant tied to a campaign
- Images now display properly in the Inbox
- Conversation timelines have been refreshed for a cleaner, more professional look
Replify Platform Improvements
Across the rest of Replify, we added tools that make scaling much easier:
Scenario Cloning
Duplicate a scenario and adjust it without rebuilding logic from scratch.
AI Assistant Cloning
Perfect for multi-location organizations. You can quickly spin up a new assistant based on an existing one and update only the location-specific details.
Knowledge and navigation refresh
The Knowledge page has been redesigned to match our Scenarios UI, making your content easier to manage and navigate.
Replify Performance improvements
- Faster load times for large contact lists (10k+ records)
- More reliable data exports
- Updated Overview dashboard with clearer stats, including total interactions handled and estimated staff minutes saved
As always, thank you for all the feedback. Many of these features came directly from your suggestions. Keep them coming, and thanks for building with us.
New to Replify? Schedule a product demo to learn about our AI platform for gyms and gitness businesses.
