Julia Coyner

This month, we shipped one of the biggest time-saving updates in Replify's history, along with a batch of campaign and platform improvements designed to make managing your AI assistants faster and easier.

Here is everything new in March 2026.

Not a Replify user yet? Book a demo with our team.

Bulk Edit AI Assistants Across Locations in One Flow

If you manage multiple Replify assistants, whether across locations, brands, or use cases, you know how tedious it can be to update each one individually. That changes now.

From the Manage Assistants screen, you can select a group of assistants, click Edit, and push shared changes across all of them in a single flow. Bulk editing works across core behavior settings, custom rules, chatbot configuration, phone settings, and notifications. (Read the Replify bulk-edits documention)

Two features make this especially powerful for multi-location operators:

The {{businessName}} placeholder lets you write one set of instructions that automatically adapts to each assistant's location. Instead of manually editing "Welcome to Gold's Gym Torrance" and then "Welcome to Gold's Gym Pasadena," you write it once with the placeholder and Replify fills in the right name for each assistant.

Append mode for rules lets you add new Global Conversation Rules or Phone Rules without overwriting what is already configured for each assistant. This means you can roll out a new policy, like a holiday schedule or a promotion script, across every location without disturbing existing rules.

For teams running 10, 50, or 100+ assistants, this eliminates hours of repetitive configuration work.

AI Campaign Improvements That Boost Deliverability and Control

Replify campaigns got a round of updates focused on reliability, compliance, and usability.

Weekend sending is now available. Previously, outreach campaigns were limited to weekday delivery windows. You can now schedule sends on Saturdays and Sundays, which is especially useful for gyms and fitness studios whose prospects are most responsive on weekends.

Built-in text message guidance helps you write compliant, high-deliverability messages before you hit send. The editor now flags common issues like missing business names, flagged link shorteners, and other patterns that carriers tend to filter. This reduces the risk of your messages getting blocked or landing in spam.

On the management side, we added better filtering, sorting, and status visibility across your campaign list. You can now see at a glance which campaigns are active, paused, completed, or encountering issues, and drill into performance without opening each one.

Replify Platform Updates That Speed Up Day-to-Day Work

We also shipped several quality-of-life improvements across the platform:

Jump to latest message lets you skip to the most recent message in any conversation thread. For operators who manage high-volume inboxes, this eliminates scrolling through long histories to find where a conversation left off.

Smarter call recordings now stop automatically once a call is transferred to a human agent. Previously, recordings could continue past the handoff, which created unnecessarily long files and potential compliance concerns. This update keeps recordings clean and relevant.

Reorder scenario steps makes it easy to insert new steps or rearrange existing ones in your conversation flows without rebuilding from scratch. If you have built complex multi-step scenarios, this saves significant time when you need to make adjustments.

Select all in Knowledge enables faster bulk cleanup and management of large knowledge bases. If you need to delete, reorganize, or audit your assistant's knowledge library, you can now select everything at once instead of clicking through items one by one.

What These Updates Mean for Multi-Location Fitness Operators

Taken together, this month's updates reflect Replify's continued investment in tools built for scale. Bulk editing, smarter campaigns, and faster day-to-day management all point in the same direction: giving operators more control without adding more work.

If you have questions about any of these features or want help configuring bulk edits for your team, reach out to your Replify account manager or contact us at replify.ai.

Not a Replify user yet? Book a demo with our team.

March 2026 Replify Product Update FAQ

What is bulk editing in Replify? Bulk editing lets you select multiple AI assistants from the Manage Assistants screen and update their settings simultaneously. You can change custom rules, chatbot settings, phone settings, and notifications across all selected assistants in a single flow instead of editing each one individually.

How does the {{businessName}} placeholder work? When you use {{businessName}} in a bulk edit, Replify automatically replaces it with each assistant's specific business name. This lets you write one set of instructions that adapts to every location. For example, a greeting like "Welcome to {{businessName}}" becomes "Welcome to Gold's Gym" or "Welcome to Anytime Fitness" depending on the assistant.

Will bulk editing overwrite my existing assistant rules? Not if you use append mode. When adding new Global Conversation Rules or Phone Rules through bulk edit, append mode adds the new rules on top of whatever is already configured for each assistant. You can also choose to overwrite if you want a clean replacement.

Can I send Replify campaigns on weekends? Yes. As of March 2026, Replify campaigns support weekend sending. You can now schedule outreach messages for Saturday and Sunday delivery, which is useful for reaching fitness prospects who are more active on weekends.

How does Replify help with text message deliverability? The campaign editor now includes built-in guidance that flags issues before you send. It checks for missing business names, flagged link shorteners, and other patterns that carriers commonly filter. Following these recommendations helps ensure your messages reach prospects instead of getting blocked.

What does "jump to latest message" do? This feature lets you instantly navigate to the most recent message in a conversation thread. It is especially useful for teams managing high-volume inboxes where conversations can get long, saving you from scrolling through the entire history.

Do call recordings still run after a transfer to a human? No. Replify now automatically stops call recordings once a call is transferred to a live human agent. This keeps recordings clean, relevant, and aligned with compliance best practices.

Can I rearrange steps in my Replify conversation scenarios? Yes. The new reorder scenario steps feature lets you drag, insert, or rearrange steps in your conversation flows without having to rebuild them from scratch.

Have more questions? Visit Replify docs or book a demo with our team.

Chasing down past-due payments is one of the most tedious, time-consuming tasks in running a gym or fitness studio. Staff get stuck making awkward phone calls, members dodge voicemails, and revenue slips through the cracks.

What if you could automate the entire collections process with AI -- personalized outreach, phone calls, and follow-up -- and launch it in just a few clicks?

In this tutorial, we'll walk through exactly how to set up and launch an AI-powered collections campaign using Replify's Campaign Manager. The video below covers the full process step by step.

Why Use AI for Gym Collections?

Traditional collections processes rely on front desk staff to manually call or text members with overdue balances. That approach doesn't scale, and it often leads to inconsistent follow-up, missed revenue, and burned-out employees.

AI collections outreach solves these problems by generating personalized calls and messages automatically. Each member gets contacted with the right details (their name, their specific balance) without anyone on your team picking up the phone. Replify's AI handles the conversation, offers to connect members with your front desk to complete payment, and tracks every interaction.

For a real-world example of how this plays out at scale, check out how Club 24 Concept Gyms is using AI to automate over 6,000 calls per month.

Step 1: Create a New Campaign

Start by navigating to the Campaign Manager in the left panel of your Replify portal. You'll see a list of any existing campaigns on your account. Click Create Campaign to get started.

From the available templates, select Simple Outreach -- this is a one-time campaign where each contact is reached once, making it ideal for collections. Then choose the Past Due Collections template. You'll notice this template comes with phone outreach enabled by default.

Click Use Template, give your campaign a name, and you'll land on the Configuration view with smart defaults already applied.

Step 2: Configure Campaign Basics

In the Campaign Basics section, you can update the title and description to keep things organized. The most important field here is the Campaign Goal.

The campaign goal isn't just a label. It's what Replify's AI uses to generate your outreach messaging and guide the live conversation after the initial contact. For a collections campaign, your goal should clearly state that you're recovering past-due balances from members.

The more specific and detailed your campaign goal, the better your AI-generated outreach will perform.

Step 3: Set Delivery and Timing

Under Delivery and Timing, confirm your communication channel. For collections, phone is the template default, and it's usually the most effective channel for this type of outreach.

Next, review the Message Strategy. The template has already written your intro message -- the script the AI will use when it calls each member. You'll see it uses dynamic variables like first name and past due amount. Default fields (first name, last name, phone, email) are always available, but custom variables like past-due amount will pull from the data you upload with your contacts.

For Campaign Execution, you have three options:

• Run at a specific date and time -- great for coordinating with your front desk so they're ready for callbacks and transferred calls.
• Run manually -- you trigger when outreach begins.
• Run automatically when contacts are added -- outreach fires as soon as new contacts are uploaded, within business hours.

For collections, scheduling a specific date and time is usually ideal so your team is prepared.

Step 4: Set Behavior and Rules

The Behavior and Rules section has two key areas.

Campaign Knowledge is supplemental information for the AI, layered on top of your existing agent knowledge base. If there are specific collections policies, payment plan options, or talking points relevant to this campaign, add them here.

Additional Instructions are rules the AI follows on every conversation -- things like staying on topic, keeping a professional tone, and transferring to the front desk when a member is ready to pay. The template provides solid defaults, but you can customize the transfer number or add specific policies as needed.

Step 5: Upload Your Contacts

After saving your campaign, it will appear in draft mode in the Campaign Manager. Now it's time to add contacts.

Click Add Contacts and choose your upload method. CSV upload is the most straightforward option. Your CSV should include the columns you need -- for a collections campaign, that typically means first name, phone number, and amount due.

When uploading, you'll map your CSV columns to campaign variables. For the past due amount variable used in the intro message, create a custom property and map it to your "amount due" column. This is what allows the AI to tell each member their specific balance during the call.

Step 6: Test Before Going Live

Before any outreach goes out, enable Manual Review. This lets you inspect and approve each piece of outreach before it's sent, which is especially important for a first campaign or when you want to verify personalization is working correctly.

You can also Simulate the campaign by selecting a contact and previewing exactly what the AI will say. The simulation shows the personalized intro message with the member's actual data and lets you test how the AI handles different member responses.

In the simulation, you'll see the AI reference the specific past-due amount and offer to connect the member with the front desk to complete payment.

Step 7: Go Live and Monitor

When everything looks good, click Go Live. A quick note: once a campaign is live, you can't go back to the edit page, so finalize any changes first.

With manual review enabled, the campaign enters Planning Mode -- the AI plans each outreach, and contacts show as "Awaiting Approval." You can review each one, then approve individually or in bulk.

Once approved, outreach will go out on your scheduled date and time. After outreach begins, you can track everything from the Campaign Manager:

• Outreach History shows every conversation with every contact.
• Performance Dashboard displays contact reach rates, call engagement, and call duration breakdowns.
• Configuration Overview lets you review your campaign setup at any time.

Recovering Revenue with Less Work

That's the entire process -- from template to live campaign in just a few minutes. AI-powered collections outreach takes the manual burden off your team while delivering consistent, personalized follow-up that actually recovers revenue.

No more sticky notes, no more forgotten follow-ups, and no more awkward front-desk calls. The AI handles the outreach, and your staff only steps in when a member is ready to pay.

Ready to see how AI billing and collections can work for your gym, studio, or health club? Book a demo with the Replify team.

Read next: AI Lead Re-engagement and Automated AI Sales

Every gym, studio, and fitness business has them: leads that showed interest but never booked. Maybe they filled out a form, asked about pricing, or walked in for a tour and then disappeared. Manually following up with these cold leads is tedious, inconsistent, and easy to deprioritize when your front desk is already stretched thin.

That's where AI-powered lead re-engagement comes in. With Replify's Campaign Manager, you can launch an automated outbound sequence that reconnects with inactive leads over time using phone and email, without your staff lifting a finger.

In this tutorial, we'll walk through exactly how to set up the Re-engage Inactive Leads campaign template from start to finish. Whether you're new to AI sales software or already running campaigns, you'll have a working re-engagement sequence live in minutes.

Watch the full walkthrough

Why AI Lead Reactivation Matters for Fitness Businesses

Most fitness businesses lose a significant percentage of their leads before they ever convert. These aren't bad leads. They're people who raised their hand and then got busy, forgot, or needed a nudge at the right time.

The problem is that manual follow-up doesn't scale. Your front desk team can't realistically call, email, and text hundreds of old leads while handling walk-ins, member questions, and daily operations.

AI outbound changes the equation. Replify's Campaign Manager automates multi-channel outreach (phone and email) across your entire lead list, personalizing each touchpoint while your team focuses on closing the conversations that matter. Brands like Gold's Gym DC Metro saw 10X lead growth and UFC Gym streamlined operations across locations using this exact approach.

How to Set Up an AI Lead Re-engagement Campaign

Here's a step-by-step breakdown of the process shown in the video above.

Step 1: Open Campaign Manager

Log into your Replify portal and navigate to Campaign Manager from the left-hand panel. If you already have active campaigns running, you'll see them listed here. Click to create a new campaign.

Step 2: Choose the Right Campaign Template

You'll land on the Template Selection screen. For lead reactivation, choose Ongoing Sequence. This is the right fit because you want to re-engage inactive leads over a longer period and potentially reach each contact more than once.

From the template library, select Re-engage Inactive Leads. Before selecting, you can confirm which outbound channels the template uses (phone, email, or both) and make sure they match what you've configured on your account.

Click Use Template, give your campaign a recognizable name, and hit Create Campaign.

Step 3: Review Template Defaults and Set Your Campaign Goal

Once inside, you'll notice template defaults have already been applied throughout the campaign. Anywhere you see a green prompt that says "please review this template value and customize it for your needs," that's your signal to double-check the content and tailor it to your business.

You can also add internal notes for your own reference.

The pre-built campaign goal is designed to re-engage leads who previously showed interest but never booked, then move them toward a conversation or appointment with your front desk. Interested leads get transferred directly to your team, so you're not just sending messages into the void. You're driving real conversations.

Step 4: Configure Your Campaign Schedule

Set when your campaign begins running. You can schedule a future start date or launch immediately. You'll also set the time of first outreach. Choose a window when your audience is most likely to engage. For most fitness businesses, mid-morning tends to work well.

Step 5: Set Up Delivery, Timing, and Outreach Pacing

The template pre-selects phone and email as delivery channels. If your contacts have both, leave this as-is for maximum reach.

The first outreach is pre-configured as an email check-in that references the contact's first name and asks if they're still interested. You can always swap this to a phone call after running a few simulations.

Outreach pacing controls how many attempts the campaign makes per contact before stopping. The template default is four attempts, which is a solid starting point.

You can customize your follow-up frequency using plain English. For example:

• Day 1: Email
• Day 3: Phone call
• Day 7: Email
• Day 12: Phone call

This spaces outreach more aggressively up front and then tapers over time, which mirrors how urgency naturally fades and avoids overwhelming your contacts.

Step 6: Configure Email Provider and AI Behavior

The default email provider is Replify's built-in email service. If you use a third-party provider, you can switch it here.

On the next page, you'll find Behavioral Rules, where you can add campaign-specific knowledge or additional AI instructions. The template defaults are solid for most re-engagement use cases, but this is where you'd add context like current promotions, specific talking points, or objection-handling guidance.

Step 7: Set Contact Eligibility Criteria

This is an important step. You want to make sure you're not reaching out to people who've already opted out or completed the desired action.

Configure your eligibility criteria to automatically remove contacts if they:

• Say no or request to unsubscribe
• Schedule an appointment
• Get transferred to the front desk during a campaign conversation

This keeps your outreach clean and ensures you're only contacting people who haven't already converted or opted out.

Step 8: Review, Simulate, and Test

Before going live, the summary page lets you review your entire configuration. Take advantage of the Simulate feature. Even without real contacts added, you can run simulations using a test profile to preview exactly what your outreach will look like.

The simulation shows you the first outreach email (subject line and body), lets you simulate replies, and previews subsequent outreach steps. Run this as many times as you want until you're confident everything looks right.

This is worth spending time on. Once a campaign goes live, you can't go back and edit the configuration.

Step 9: Add Contacts and Go Live

When you're ready, add contacts to your campaign. Replify supports several methods:

• CSV import (include phone and email fields)
• Email import
• API integration (connect with your CRM or existing software stack)
• Inbound contacts (automatically funnel new leads into the campaign)
• Manual entry

After uploading, confirm your field mapping (first name, email, phone) and finalize the import.

Before hitting Go Live, do one final review of your configuration. When you're ready, click Go Live.

Step 10: Monitor and Manage Your Campaign

Once live, you'll see contact statuses move through several stages:

1. Planning: The AI is preparing outreach based on your configuration
2. Awaiting Execution: Messages are scheduled and ready to send at your specified times
3. In Progress: Outreach is actively being delivered

As outreach continues, you'll see each contact's progress bar advance through the sequence. Contacts who convert, get disqualified, or meet your removal criteria will update automatically.

If you want extra control, you can enable manual review to approve each individual message before it gets sent.

From the campaign dashboard, you can:

• View Outreach History for each contact
• Pause, remove, or add contacts at any time
• Monitor performance via the Performance tab (channel distribution, total contacts, phone vs. email metrics)
• Review your full AI configuration at any time

Start Re-engaging Your Leads Today

If you've been sitting on a list of leads that never converted, an AI-powered re-engagement campaign is one of the fastest ways to turn that list into real revenue. The setup takes minutes, the outreach runs automatically, and your team only gets involved when a lead is ready to talk.

Want to see how Replify's AI outbound engine works for your fitness business? Book a demo and we'll walk through it together.

Related Resources

• How Gold's Gym and UFC Gym Use AI to Drive Growth
• Replify Integrations
• Replify Blog

The Replify team has been busy. This release includes major upgrades including new AI campaign templates, a reorganization of assistant settings to make the portal clearer, and improved controls for phone and transfers. Read on to explore the latest improvements to Replify's AI customer service and AI sales platform.

Watch a tour of Replify's 2026 product update

Not a Replify user yet? Book a demo to learn more.

Big upgrades to Campaigns (UI, templates, and one-time campaigns)

We’ve completely refreshed the Campaign create and manage experience for both one-time and follow-up campaigns. It’s cleaner, easier to navigate, and built to give you more flexibility going forward.

Simple one-time campaigns are now much more powerful. You can:

• Send outreach via phone, text, or email (not just phone calls)
• Schedule campaigns to run at a specific date and time
• Automatically trigger a campaign when a contact is added

We’ve also turned many of the most common campaign requests into ready-to-use templates (including AI billing and collections pictured below) so you can launch campaigns in minutes instead of building from scratch.

Step-by-step tutorials for two popular templates

• Past-Due Collections & Billing Outreach — Watch tutorial
• Reengaging Inactive Leads — Watch tutorial

Assistant settings, simplified

We reorganized assistant settings to make it clearer where different types of instructions belong.

Basic Info and Agent Preferences are now combined into a new Core Behavior page, so everything related to how your assistant behaves during conversations lives in one place. Channel-specific rules were moved here as well for better organization.

Anything that happens after a conversation ends now lives in a new section called Analysis Settings. This includes qualification instructions, summary instructions, and next steps instructions. 

Better control over call recordings and live transfers

Phone Settings now give you clearer control over call recordings. You can turn recordings on or off and choose to automatically stop recordings when a live transfer occurs.

Live transfers are more flexible as well:
• You can transfer directly to an extension using a comma (for example, 12065551234,3).
• Transfers are handled more reliably without extra keypad instructions.

As always, thank you for your feedback and for continuing to build with us. More improvements are already on the way.

— The Replify Team

Not a Replify user yet? Book a demo to learn more.

We’ve shipped another round of updates in Replify that improve campaign reporting, chatbot setup, and overall usability.

But first, don't miss our latest case study with UFC Gym. Within 30 days of launching, they automated over 4,000 calls, saved 142 staff hours, and increased self-serve online sales.

We also wanted to highlight one of Replify's most powerful use cases: Billing and Collections Outreach. Included on all Replify plans, don't miss out on this incredibly powerful campaign type. Book a demo or talk to your account executive to learn more.  

January Product Highlights

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Improved campaign reporting

We’ve expanded campaign reporting to give you clearer insight into performance across phone and text, including:

• More complete summary data across channels like phone and text
• Clearer, more intuitive contact statuses
• Better visibility into how individual contacts are evaluated

If you ever want to sanity-check results or troubleshoot a specific lead, you can now re-run an evaluation for a selected contact, giving you more confidence in what you’re seeing.

Better chatbot customization

We’ve made chatbot setup more visual and easier to validate before going live. Check this out by trying the following!

1. Add a custom image to your new auto-open chatbot in Chatbot Settings
2. Preview the popup directly on the chatbot settings page
3. Save and view the new popup on your website!

This removes much of the guesswork from configuration and helps ensure the chatbot matches your brand before publishing.

Meet team Replify in person, Q1

• REX Roundtables, February 3-5, Manhattan Beach, CA
• FISA West, February 15-18, San Diego, CA
• Connected Health & Fitness - Los Angeles, February 18-20
• The Health and Fitness Association Show, March 16-18, San Diego, CA. Stop by booth #925, and be sure to add Replify Co-founder and CEO Tony Small's AI session to your agenda. More details coming soon.  

Reply to this email or email your account executive to learn more about connecting in-person.

Additional Replify updates and improvements

New Replify login URL

The Replify customer portal now lives at a new URL: https://app.replify.ai

If you have the old URL bookmarked, please update it to this new one. You can read more about this change and how it affects your account here:
https://docs.replify.ai/whats-new/product-notices

Small UX improvements

We also made several smaller improvements across the app you’ll notice day to day, including cleaner Phone and Text settings pages, clearer analytics formatting, alphabetized assistant lists, and simpler navigation in Notifications and Connected Apps.

More to come soon. As always, let us know if you’d like a deeper walkthrough or have feedback.

— The Replify team

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

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Happy holidays! We’re always building, and before the year wraps up, we wanted to gift you a set of Replify updates we squeezed in just before the end of the year.

Take a look at what’s new below, but first,don't miss our SWEAT440 AI case study; their team saved 178 hours within 30 days of launching Replify. Also, be sure to take a look at our quick 5-minute tutorial on how to run AI-outbound campaigns in Replify.

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Contextual AI outbound campaigns & improved dashboards

You now have full control over the first outreach in a campaign, including the channel (phone, text, email) and exact message the outreach will include. This is intentional: AI is most effective once it has context, and this update lets you introduce AI where it adds the most value, after the initial touch, so future messages can adapt naturally based on how a contact responds.

We’ve also redesigned the campaign list view to give you a clearer, at-a-glance view of all campaigns, their progress, and key details. This lays the foundation for richer campaign-level reporting, which is coming soon.

Finally, inbound phone calls understand campaign context better. When a contact calls back asking why they were reached out to, the assistant can explain the reason clearly and continue the conversation without confusion.

Auto-open on the embedded Replify AI chatbot… and more!

You can now display a smaller chatbot popup message on your site before a visitor clicks into the full chat, helping visitors immediately understand that an AI assistant is available to help them. All appearance and behavior changes are configurable directly in the Replify portal, and updates apply instantly without any JavaScript changes or re-embedding required.​

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​Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Understand what customers are talking about with Top Topics from your AI conversations

The new Top Topics section on the Overview page highlights the most common themes across conversations, making it easier to see what customers care about most. If certain questions come up repeatedly, like class sign ups or pricing, you can tailor your knowledge to answer them more directly and reduce friction.

Small Replify AI product improvements that make a big difference

Live transfers no longer require pressing the pound key since the assistant will recognize a number alone (i.e. you can now put "Press 1 to be transferred" in a Live Transfer instead of "Press 1 followed by the pound key"). And call recordings can now be downloaded directly from both the Contact page and the Inbox, making review and training significantly easier.

Thanks for building with us this year. More improvements are already on the way, and we’re excited to keep shipping in the new year.

— Julia and the Replify team

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Most gyms lose leads because follow up breaks down. Phones ring, staff get pulled to the floor, and new inquiries wait hours for replies. Missed tours, freezes, failed payments, and win back outreach all depend on consistent contact. This is the exact gap the Replify AI Growth Engine covers. It handles outbound calls, texts, emails, and chat outreach so gyms can reach more people without hiring more staff.

Below is a short walkthrough from Julia, our Product Manager, showing how the Growth Engine works and how gyms use it for sales, retention, and billing communication.

Schedule a Replify AI outbound demo.

What the AI Growth Engine Does for Gyms & Health Clubs

The tool sends multi touch outreach across phone, text, email, and chat. You choose the goal. For example. missed tours, trial follow up, freezes, reactivations, failed payments, win backs, and other outreach that staff struggle to cover at scale.

Common use cases include:
• Missed tour follow up
• Trial follow up
• Recurring outreach for freezes and canceled members
• Billing and failed payment recovery
• Re engagement for members who stopped responding
• Scheduled campaigns for promotions or seasonal pushes

Every message is logged. Staff receive warm transfers when someone picks up the phone. The system stops outreach automatically when the CRM updates.

Why Gyms Need Automated Follow Up

Across all our case studies, the same pattern shows up. Operators lose revenue when outreach depends on manual work.

Gold’s Gym DC Metro captured 10 times more leads after adding Replify, with faster cycles from first inquiry to membership.
https://www.replify.ai/case-studies/golds-gym-dc-metro

Seattle Sun Tan and Desert Sun automated 74 percent of business inquiries across more than 50 locations.
https://www.replify.ai/case-studies/seattle-sun-tan

Arena Sports automated 60 percent of incoming questions and achieved a 10 times return.
https://www.replify.ai/case-studies/arena-sports

Club 24 now automates more than 6,000 calls per month across seven gyms.
https://www.replify.ai/case-studies/club-24

Premier Sportsplex automated 65 percent of calls and freed coaches from constant phone duty.
https://www.replify.ai/case-studies/premier-sportsplex

Zoom Tan and Zoom Fit automated about half of all daily informational calls across nearly 100 locations.
https://www.replify.ai/case-studies/zoom-tan-zoom-fit

These operators gained two advantages.
Coverage improved and staff gained hours back for tours, sales, and service.
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How the Replify's AI Growth Engine Works

Multi Channel AI Outreach

The system calls, texts, emails, and chats with leads and members. It uses your messaging and your offers.

Custom AI-Powered Schedules

You choose how many touches to send and when to send them. For example. call day one at 11 a.m. email day two at 11 a.m. text day three at 11 a.m.

Adding Leads to AI Outbound Campaigns

Contacts can enter the system automatically from:

• Inbound calls
• Web chat
• Trial forms
• CRM integration
• Imports
• API based triggers
• Read more about Replify data sources at https://docs.replify.ai‍

Automatic Stop Rules

When a lead joins or completes the goal, the Growth Engine stops outreach. No duplicates. No overcommunication.

AI Outbound Campaign Reporting

The account shows message delivery, responses, calls answered, and warm transfers to staff. This helps leaders see which follow up patterns work best.

Best Practices for Gyms Using Replify's AI Growth Engine

• Start with two to four touches
• Test on small batches before going live account wide
• Pair inbound AI with outbound AI for stronger results
• Review stop rules so new members never receive extra outreach
• Update the AI knowledge base weekly for accuracy

Who Should Use the AI Growth Engine

The Growth Engine works well for:

• Multi location gyms & health clubs
• Boutique fitness studios
• Rec and sports facilities
• Tanning operators
• 24 hour locations with limited staff coverage
• Any operator with missed calls or slow follow up

Gyms that already use Replify for inbound calls often see a clear improvement when they add outbound communication. They capture more leads, respond faster, and reduce workload on the floor.

How to Get Started with AI Outbound

You can add the Growth Engine to an existing Replify account or start fresh with a pilot. Setup takes days and does not require custom engineering. A short demo will show you how campaigns work, how contacts flow in, and how warm transfers happen.

Schedule a Replify AI outbound demo.

AI Outbound FAQs

What does the AI Growth Engine replace?

It replaces manual follow up, repetitive calling, slow texting, and scattered email outreach. Staff still handle sales conversations and complex service needs.

How accurate is the outreach?

Accuracy depends on the knowledge base you provide. Most operators see strong performance after adding hours, pricing, membership options, and local policies.

Can it help with billing?

Yes. Operators like Club 24 Concept Gyms use the system to call members with failed payments and transfer them to staff. This saved more than 65 staff hours per month.

What happens when someone calls back?

Replify answers and routes the call. The conversation continues in the same thread so staff see the full history.

Can the system update contacts automatically?

Yes. CRM updates, API triggers, and imports can add, remove, or move contacts between campaigns.

Is this good for single location gyms?

Yes. Any location with limited coverage benefits from consistent follow up.

Does Replify's AI Leave Voicemails? 

Yes, Replify's AI will leave voicemails.

Can I choose which channels do do outbound from? Text, Calling, Email, etc.,? 

Yes, in campaign settings you can select one or multiple options for outreach for phone calling, ai texting, and AI email.

You may have noticed our new name. We recently rebranded from heyLibby to Replify, but everything you know and love is the same: same team, same mission, and a name that better reflects where we’re headed.

Over the past month, we’ve shipped a ton across campaigns, integrations, texting, and platform tools, so here are the biggest updates to the Replify AI customer service and AI sales suite.

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Watch an overview of Replify's November 2025 AI Product Enhancements

Replify AI Campaigns

We made several improvements to the AI Campaign Manager, which powers all your outbound flows - whether you’re promoting personal training sessions, following up with prospects, or running collections campaigns.

Cleaner AI campaign management

• You can now archive campaigns to stay organized.
• Cloning and scheduling behavior is now much more predictable and easier to manage.

New ways to add contacts to AI sales campaigns

• If you use our API, you can now remove contacts from campaigns as easily as you add them.
• And for teams that prefer not to use the API:
  You can now import contacts by simply emailing us a CSV.
  Upload a sample file once, map your fields, and every future CSV you email to that campaign will auto-import.

AI Outbound email upgrades

• Campaigns can now send through external email providers, starting with Emma, with more coming soon.
• Campaign emails sent from Replify now include unsubscribe links, and we’ve added link-click tracking for clearer reporting on what’s working.

New Replify AI Integration Center for Better CRM Connections

To support all these new workflows, we introduced the Integration Center, now available in the top-right menu.

This is your central home for:

• Zapier connections (now with fewer required Zaps per org and better data)
• External email providers like Emma
• API Keys (Plus users can generate them directly in the platform)

This will continue to grow as we add more integrations across texting, email, and CRM systems.

AI Inbox & AI Texting

One of the most requested features is now live:

Send manual text replies in the Inbox.
You can now pause the AI temporarily and reply to a text yourself. This is perfect for one-off situations where you want to step in, answer directly, and then turn the AI back on with a single click.

We also made several improvements behind the scenes:

• Text STOP/START logic is now fully supported
• Texting works even without a dedicated assistant tied to a campaign
• Images now display properly in the Inbox
• Conversation timelines have been refreshed for a cleaner, more professional look

Replify Platform Improvements

Across the rest of Replify, we added tools that make scaling much easier:

Scenario Cloning

Duplicate a scenario and adjust it without rebuilding logic from scratch.

AI Assistant Cloning

Perfect for multi-location organizations. You can quickly spin up a new assistant based on an existing one and update only the location-specific details.

Knowledge and navigation refresh

The Knowledge page has been redesigned to match our Scenarios UI, making your content easier to manage and navigate.

Replify Performance improvements

• Faster load times for large contact lists (10k+ records)
• More reliable data exports
• Updated Overview dashboard with clearer stats, including total interactions handled and estimated staff minutes saved

As always, thank you for all the feedback. Many of these features came directly from your suggestions. Keep them coming, and thanks for building with us.

The Replify Team

New to Replify? Schedule a product demo to learn about our AI platform for gyms and gitness businesses.

We’ve rolled out a major update to Replify, bringing smoother chats, smarter automation, and even better campaign performance.

Read on or watch below to learn more.

Log in to access these new features or schedule a Replify AI demo.

Smarter AI Conversations and AI Chat

• All-new chatbot design. A modern, cleaner UI with real-time "typing" bubbles and customizable titles/subtitles.
• Context-aware Libby. Your assistant now recognizes names, phone numbers, and recent history (up to 5 past conversations) across phone, email, and text for more natural, connected chats.
• Smarter channel logic. Libby automatically tailors responses by channel (chat, text, or call)  so she can send a link online or offer a transfer when on the phone.AI

AI Scenarios, Everywhere

• Scenarios are now live across text, email, and chat. Automate key workflows in any channel  like scheduling follow-ups or booking sessions.
• Easier to build and manage. Scenarios and Actions now live right in the left navigation, with a clearer view of what’s active for each assistant.
• Real-time API visibility. See API call details directly in the inbox for better transparency and troubleshooting.

AI Growth Engine

(Available for Plus plan subscribers. Book a demo to learn more.)

• Smarter contact decisions. AI Growth Engine now factors in a contact’s full conversation history when deciding who to message next and what to say.
• More control. See required inputs clearly, remove contacts anytime, and send all approved outbounds with one click.
• Better insights. Email delivery metrics (sent, opened, bounced, etc.) are now tracked and viewable in both your Inbox and campaign pages.

Your AI's Knowledge Gets Sharper

• New filters & views. Quickly filter knowledge items by source type, click to view details, and see where each fact comes from.
• Cleaner organization. Duplicate source names are automatically labeled, and sources can now be deleted directly from the Knowledge Set.

Other AI Improvements

• Zapier upgrade. Syncs now include the most recent message date (plus conversation start and unsubscribe dates).
• Cal.com scenarios. Easily create appointment-booking flows right in Replify  with more channel options (email, chat, text) coming soon.
• Performance & stability. Faster loading inbox, improved database performance, and smoother phone call handling.

We’ve also closed out dozens of small fixes and UI tweaks based on your feedback including issues in chatbot settings, Calendly links, onboarding, and more.

Log in to access these new features or schedule a Replify AI demo.

Thanks for continuing to build with us — this release makes Replify more powerful and personalized than ever.

– The Replify Team