Julia Coyner

You may have noticed our new name. We recently rebranded from heyLibby to Replify, but everything you know and love is the same: same team, same mission, and a name that better reflects where we’re headed.

Over the past month, we’ve shipped a ton across campaigns, integrations, texting, and platform tools, so here are the biggest updates to the Replify AI customer service and AI sales suite.

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Watch an overview of Replify's November 2025 AI Product Enhancements

Replify AI Campaigns

We made several improvements to the AI Campaign Manager, which powers all your outbound flows - whether you’re promoting personal training sessions, following up with prospects, or running collections campaigns.

Cleaner AI campaign management

• You can now archive campaigns to stay organized.
• Cloning and scheduling behavior is now much more predictable and easier to manage.

New ways to add contacts to AI sales campaigns

• If you use our API, you can now remove contacts from campaigns as easily as you add them.
• And for teams that prefer not to use the API:
  You can now import contacts by simply emailing us a CSV.
  Upload a sample file once, map your fields, and every future CSV you email to that campaign will auto-import.

AI Outbound email upgrades

• Campaigns can now send through external email providers, starting with Emma, with more coming soon.
• Campaign emails sent from Replify now include unsubscribe links, and we’ve added link-click tracking for clearer reporting on what’s working.

New Replify AI Integration Center for Better CRM Connections

To support all these new workflows, we introduced the Integration Center, now available in the top-right menu.

This is your central home for:

• Zapier connections (now with fewer required Zaps per org and better data)
• External email providers like Emma
• API Keys (Plus users can generate them directly in the platform)

This will continue to grow as we add more integrations across texting, email, and CRM systems.

AI Inbox & AI Texting

One of the most requested features is now live:

Send manual text replies in the Inbox.
You can now pause the AI temporarily and reply to a text yourself. This is perfect for one-off situations where you want to step in, answer directly, and then turn the AI back on with a single click.

We also made several improvements behind the scenes:

• Text STOP/START logic is now fully supported
• Texting works even without a dedicated assistant tied to a campaign
• Images now display properly in the Inbox
• Conversation timelines have been refreshed for a cleaner, more professional look

Replify Platform Improvements

Across the rest of Replify, we added tools that make scaling much easier:

Scenario Cloning

Duplicate a scenario and adjust it without rebuilding logic from scratch.

AI Assistant Cloning

Perfect for multi-location organizations. You can quickly spin up a new assistant based on an existing one and update only the location-specific details.

Knowledge and navigation refresh

The Knowledge page has been redesigned to match our Scenarios UI, making your content easier to manage and navigate.

Replify Performance improvements

• Faster load times for large contact lists (10k+ records)
• More reliable data exports
• Updated Overview dashboard with clearer stats, including total interactions handled and estimated staff minutes saved

As always, thank you for all the feedback. Many of these features came directly from your suggestions. Keep them coming, and thanks for building with us.

The Replify Team

New to Replify? Schedule a product demo to learn about our AI platform for gyms and gitness businesses.

We’ve rolled out a major update to Replify, bringing smoother chats, smarter automation, and even better campaign performance.

Read on or watch below to learn more.

Log in to access these new features or schedule a Replify AI demo.

Smarter AI Conversations and AI Chat

• All-new chatbot design. A modern, cleaner UI with real-time "typing" bubbles and customizable titles/subtitles.
• Context-aware Libby. Your assistant now recognizes names, phone numbers, and recent history (up to 5 past conversations) across phone, email, and text for more natural, connected chats.
• Smarter channel logic. Libby automatically tailors responses by channel (chat, text, or call)  so she can send a link online or offer a transfer when on the phone.AI

AI Scenarios, Everywhere

• Scenarios are now live across text, email, and chat. Automate key workflows in any channel  like scheduling follow-ups or booking sessions.
• Easier to build and manage. Scenarios and Actions now live right in the left navigation, with a clearer view of what’s active for each assistant.
• Real-time API visibility. See API call details directly in the inbox for better transparency and troubleshooting.

AI Growth Engine

(Available for Plus plan subscribers. Book a demo to learn more.)

• Smarter contact decisions. AI Growth Engine now factors in a contact’s full conversation history when deciding who to message next and what to say.
• More control. See required inputs clearly, remove contacts anytime, and send all approved outbounds with one click.
• Better insights. Email delivery metrics (sent, opened, bounced, etc.) are now tracked and viewable in both your Inbox and campaign pages.

Your AI's Knowledge Gets Sharper

• New filters & views. Quickly filter knowledge items by source type, click to view details, and see where each fact comes from.
• Cleaner organization. Duplicate source names are automatically labeled, and sources can now be deleted directly from the Knowledge Set.

Other AI Improvements

• Zapier upgrade. Syncs now include the most recent message date (plus conversation start and unsubscribe dates).
• Cal.com scenarios. Easily create appointment-booking flows right in Replify  with more channel options (email, chat, text) coming soon.
• Performance & stability. Faster loading inbox, improved database performance, and smoother phone call handling.

We’ve also closed out dozens of small fixes and UI tweaks based on your feedback including issues in chatbot settings, Calendly links, onboarding, and more.

Log in to access these new features or schedule a Replify AI demo.

Thanks for continuing to build with us — this release makes Replify more powerful and personalized than ever.

– The Replify Team