Julia Coyner

We’ve shipped another round of updates in Replify that improve campaign reporting, chatbot setup, and overall usability.

But first, don't miss our latest case study with UFC Gym. Within 30 days of launching, they automated over 4,000 calls, saved 142 staff hours, and increased self-serve online sales.

We also wanted to highlight one of Replify's most powerful use cases: Billing and Collections Outreach. Included on all Replify plans, don't miss out on this incredibly powerful campaign type. Book a demo or talk to your account executive to learn more.  

January Product Highlights

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Improved campaign reporting

We’ve expanded campaign reporting to give you clearer insight into performance across phone and text, including:

• More complete summary data across channels like phone and text
• Clearer, more intuitive contact statuses
• Better visibility into how individual contacts are evaluated

If you ever want to sanity-check results or troubleshoot a specific lead, you can now re-run an evaluation for a selected contact, giving you more confidence in what you’re seeing.

Better chatbot customization

We’ve made chatbot setup more visual and easier to validate before going live. Check this out by trying the following!

1. Add a custom image to your new auto-open chatbot in Chatbot Settings
2. Preview the popup directly on the chatbot settings page
3. Save and view the new popup on your website!

This removes much of the guesswork from configuration and helps ensure the chatbot matches your brand before publishing.

Meet team Replify in person, Q1

• REX Roundtables, February 3-5, Manhattan Beach, CA
• FISA West, February 15-18, San Diego, CA
• Connected Health & Fitness - Los Angeles, February 18-20
• The Health and Fitness Association Show, March 16-18, San Diego, CA. Stop by booth #925, and be sure to add Replify Co-founder and CEO Tony Small's AI session to your agenda. More details coming soon.  

Reply to this email or email your account executive to learn more about connecting in-person.

Additional Replify updates and improvements

New Replify login URL

The Replify customer portal now lives at a new URL: https://app.replify.ai

If you have the old URL bookmarked, please update it to this new one. You can read more about this change and how it affects your account here:
https://docs.replify.ai/whats-new/product-notices

Small UX improvements

We also made several smaller improvements across the app you’ll notice day to day, including cleaner Phone and Text settings pages, clearer analytics formatting, alphabetized assistant lists, and simpler navigation in Notifications and Connected Apps.

More to come soon. As always, let us know if you’d like a deeper walkthrough or have feedback.

— The Replify team

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

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Happy holidays! We’re always building, and before the year wraps up, we wanted to gift you a set of Replify updates we squeezed in just before the end of the year.

Take a look at what’s new below, but first,don't miss our SWEAT440 AI case study; their team saved 178 hours within 30 days of launching Replify. Also, be sure to take a look at our quick 5-minute tutorial on how to run AI-outbound campaigns in Replify.

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Contextual AI outbound campaigns & improved dashboards

You now have full control over the first outreach in a campaign, including the channel (phone, text, email) and exact message the outreach will include. This is intentional: AI is most effective once it has context, and this update lets you introduce AI where it adds the most value, after the initial touch, so future messages can adapt naturally based on how a contact responds.

We’ve also redesigned the campaign list view to give you a clearer, at-a-glance view of all campaigns, their progress, and key details. This lays the foundation for richer campaign-level reporting, which is coming soon.

Finally, inbound phone calls understand campaign context better. When a contact calls back asking why they were reached out to, the assistant can explain the reason clearly and continue the conversation without confusion.

Auto-open on the embedded Replify AI chatbot… and more!

You can now display a smaller chatbot popup message on your site before a visitor clicks into the full chat, helping visitors immediately understand that an AI assistant is available to help them. All appearance and behavior changes are configurable directly in the Replify portal, and updates apply instantly without any JavaScript changes or re-embedding required.​

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​Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Understand what customers are talking about with Top Topics from your AI conversations

The new Top Topics section on the Overview page highlights the most common themes across conversations, making it easier to see what customers care about most. If certain questions come up repeatedly, like class sign ups or pricing, you can tailor your knowledge to answer them more directly and reduce friction.

Small Replify AI product improvements that make a big difference

Live transfers no longer require pressing the pound key since the assistant will recognize a number alone (i.e. you can now put "Press 1 to be transferred" in a Live Transfer instead of "Press 1 followed by the pound key"). And call recordings can now be downloaded directly from both the Contact page and the Inbox, making review and training significantly easier.

Thanks for building with us this year. More improvements are already on the way, and we’re excited to keep shipping in the new year.

— Julia and the Replify team

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Most gyms lose leads because follow up breaks down. Phones ring, staff get pulled to the floor, and new inquiries wait hours for replies. Missed tours, freezes, failed payments, and win back outreach all depend on consistent contact. This is the exact gap the Replify AI Growth Engine covers. It handles outbound calls, texts, emails, and chat outreach so gyms can reach more people without hiring more staff.

Below is a short walkthrough from Julia, our Product Manager, showing how the Growth Engine works and how gyms use it for sales, retention, and billing communication.

Schedule a Replify AI outbound demo.

What the AI Growth Engine Does for Gyms & Health Clubs

The tool sends multi touch outreach across phone, text, email, and chat. You choose the goal. For example. missed tours, trial follow up, freezes, reactivations, failed payments, win backs, and other outreach that staff struggle to cover at scale.

Common use cases include:
• Missed tour follow up
• Trial follow up
• Recurring outreach for freezes and canceled members
• Billing and failed payment recovery
• Re engagement for members who stopped responding
• Scheduled campaigns for promotions or seasonal pushes

Every message is logged. Staff receive warm transfers when someone picks up the phone. The system stops outreach automatically when the CRM updates.

Why Gyms Need Automated Follow Up

Across all our case studies, the same pattern shows up. Operators lose revenue when outreach depends on manual work.

Gold’s Gym DC Metro captured 10 times more leads after adding Replify, with faster cycles from first inquiry to membership.
https://www.replify.ai/case-studies/golds-gym-dc-metro

Seattle Sun Tan and Desert Sun automated 74 percent of business inquiries across more than 50 locations.
https://www.replify.ai/case-studies/seattle-sun-tan

Arena Sports automated 60 percent of incoming questions and achieved a 10 times return.
https://www.replify.ai/case-studies/arena-sports

Club 24 now automates more than 6,000 calls per month across seven gyms.
https://www.replify.ai/case-studies/club-24

Premier Sportsplex automated 65 percent of calls and freed coaches from constant phone duty.
https://www.replify.ai/case-studies/premier-sportsplex

Zoom Tan and Zoom Fit automated about half of all daily informational calls across nearly 100 locations.
https://www.replify.ai/case-studies/zoom-tan-zoom-fit

These operators gained two advantages.
Coverage improved and staff gained hours back for tours, sales, and service.
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How the Replify's AI Growth Engine Works

Multi Channel AI Outreach

The system calls, texts, emails, and chats with leads and members. It uses your messaging and your offers.

Custom AI-Powered Schedules

You choose how many touches to send and when to send them. For example. call day one at 11 a.m. email day two at 11 a.m. text day three at 11 a.m.

Adding Leads to AI Outbound Campaigns

Contacts can enter the system automatically from:

• Inbound calls
• Web chat
• Trial forms
• CRM integration
• Imports
• API based triggers
• Read more about Replify data sources at https://docs.replify.ai‍

Automatic Stop Rules

When a lead joins or completes the goal, the Growth Engine stops outreach. No duplicates. No overcommunication.

AI Outbound Campaign Reporting

The account shows message delivery, responses, calls answered, and warm transfers to staff. This helps leaders see which follow up patterns work best.

Best Practices for Gyms Using Replify's AI Growth Engine

• Start with two to four touches
• Test on small batches before going live account wide
• Pair inbound AI with outbound AI for stronger results
• Review stop rules so new members never receive extra outreach
• Update the AI knowledge base weekly for accuracy

Who Should Use the AI Growth Engine

The Growth Engine works well for:

• Multi location gyms & health clubs
• Boutique fitness studios
• Rec and sports facilities
• Tanning operators
• 24 hour locations with limited staff coverage
• Any operator with missed calls or slow follow up

Gyms that already use Replify for inbound calls often see a clear improvement when they add outbound communication. They capture more leads, respond faster, and reduce workload on the floor.

How to Get Started with AI Outbound

You can add the Growth Engine to an existing Replify account or start fresh with a pilot. Setup takes days and does not require custom engineering. A short demo will show you how campaigns work, how contacts flow in, and how warm transfers happen.

Schedule a Replify AI outbound demo.

AI Outbound FAQs

What does the AI Growth Engine replace?

It replaces manual follow up, repetitive calling, slow texting, and scattered email outreach. Staff still handle sales conversations and complex service needs.

How accurate is the outreach?

Accuracy depends on the knowledge base you provide. Most operators see strong performance after adding hours, pricing, membership options, and local policies.

Can it help with billing?

Yes. Operators like Club 24 Concept Gyms use the system to call members with failed payments and transfer them to staff. This saved more than 65 staff hours per month.

What happens when someone calls back?

Replify answers and routes the call. The conversation continues in the same thread so staff see the full history.

Can the system update contacts automatically?

Yes. CRM updates, API triggers, and imports can add, remove, or move contacts between campaigns.

Is this good for single location gyms?

Yes. Any location with limited coverage benefits from consistent follow up.

Does Replify's AI Leave Voicemails? 

Yes, Replify's AI will leave voicemails.

Can I choose which channels do do outbound from? Text, Calling, Email, etc.,? 

Yes, in campaign settings you can select one or multiple options for outreach for phone calling, ai texting, and AI email.

You may have noticed our new name. We recently rebranded from heyLibby to Replify, but everything you know and love is the same: same team, same mission, and a name that better reflects where we’re headed.

Over the past month, we’ve shipped a ton across campaigns, integrations, texting, and platform tools, so here are the biggest updates to the Replify AI customer service and AI sales suite.

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts.

Watch an overview of Replify's November 2025 AI Product Enhancements

Replify AI Campaigns

We made several improvements to the AI Campaign Manager, which powers all your outbound flows - whether you’re promoting personal training sessions, following up with prospects, or running collections campaigns.

Cleaner AI campaign management

• You can now archive campaigns to stay organized.
• Cloning and scheduling behavior is now much more predictable and easier to manage.

New ways to add contacts to AI sales campaigns

• If you use our API, you can now remove contacts from campaigns as easily as you add them.
• And for teams that prefer not to use the API:
  You can now import contacts by simply emailing us a CSV.
  Upload a sample file once, map your fields, and every future CSV you email to that campaign will auto-import.

AI Outbound email upgrades

• Campaigns can now send through external email providers, starting with Emma, with more coming soon.
• Campaign emails sent from Replify now include unsubscribe links, and we’ve added link-click tracking for clearer reporting on what’s working.

New Replify AI Integration Center for Better CRM Connections

To support all these new workflows, we introduced the Integration Center, now available in the top-right menu.

This is your central home for:

• Zapier connections (now with fewer required Zaps per org and better data)
• External email providers like Emma
• API Keys (Plus users can generate them directly in the platform)

This will continue to grow as we add more integrations across texting, email, and CRM systems.

AI Inbox & AI Texting

One of the most requested features is now live:

Send manual text replies in the Inbox.
You can now pause the AI temporarily and reply to a text yourself. This is perfect for one-off situations where you want to step in, answer directly, and then turn the AI back on with a single click.

We also made several improvements behind the scenes:

• Text STOP/START logic is now fully supported
• Texting works even without a dedicated assistant tied to a campaign
• Images now display properly in the Inbox
• Conversation timelines have been refreshed for a cleaner, more professional look

Replify Platform Improvements

Across the rest of Replify, we added tools that make scaling much easier:

Scenario Cloning

Duplicate a scenario and adjust it without rebuilding logic from scratch.

AI Assistant Cloning

Perfect for multi-location organizations. You can quickly spin up a new assistant based on an existing one and update only the location-specific details.

Knowledge and navigation refresh

The Knowledge page has been redesigned to match our Scenarios UI, making your content easier to manage and navigate.

Replify Performance improvements

• Faster load times for large contact lists (10k+ records)
• More reliable data exports
• Updated Overview dashboard with clearer stats, including total interactions handled and estimated staff minutes saved

As always, thank you for all the feedback. Many of these features came directly from your suggestions. Keep them coming, and thanks for building with us.

The Replify Team

New to Replify? Schedule a product demo to learn about our AI platform for gyms and gitness businesses.

We’ve rolled out a major update to Replify, bringing smoother chats, smarter automation, and even better campaign performance.

Read on or watch below to learn more.

Log in to access these new features or schedule a Replify AI demo.

Smarter AI Conversations and AI Chat

• All-new chatbot design. A modern, cleaner UI with real-time "typing" bubbles and customizable titles/subtitles.
• Context-aware Libby. Your assistant now recognizes names, phone numbers, and recent history (up to 5 past conversations) across phone, email, and text for more natural, connected chats.
• Smarter channel logic. Libby automatically tailors responses by channel (chat, text, or call)  so she can send a link online or offer a transfer when on the phone.AI

AI Scenarios, Everywhere

• Scenarios are now live across text, email, and chat. Automate key workflows in any channel  like scheduling follow-ups or booking sessions.
• Easier to build and manage. Scenarios and Actions now live right in the left navigation, with a clearer view of what’s active for each assistant.
• Real-time API visibility. See API call details directly in the inbox for better transparency and troubleshooting.

AI Growth Engine

(Available for Plus plan subscribers. Book a demo to learn more.)

• Smarter contact decisions. AI Growth Engine now factors in a contact’s full conversation history when deciding who to message next and what to say.
• More control. See required inputs clearly, remove contacts anytime, and send all approved outbounds with one click.
• Better insights. Email delivery metrics (sent, opened, bounced, etc.) are now tracked and viewable in both your Inbox and campaign pages.

Your AI's Knowledge Gets Sharper

• New filters & views. Quickly filter knowledge items by source type, click to view details, and see where each fact comes from.
• Cleaner organization. Duplicate source names are automatically labeled, and sources can now be deleted directly from the Knowledge Set.

Other AI Improvements

• Zapier upgrade. Syncs now include the most recent message date (plus conversation start and unsubscribe dates).
• Cal.com scenarios. Easily create appointment-booking flows right in Replify  with more channel options (email, chat, text) coming soon.
• Performance & stability. Faster loading inbox, improved database performance, and smoother phone call handling.

We’ve also closed out dozens of small fixes and UI tweaks based on your feedback including issues in chatbot settings, Calendly links, onboarding, and more.

Log in to access these new features or schedule a Replify AI demo.

Thanks for continuing to build with us — this release makes Replify more powerful and personalized than ever.

– The Replify Team