Replify is a Seattle-based AI sales and AI customer service platform built specifically for the fitness industry. The platform provides gyms, fitness studios, spas and wellness centers, and recreation facilities with AI-powered tools that handle phone calls, texts, emails, and chat inquiries around the clock. Originally launched as heyLibby, the company rebranded to Replify in November 2025 to better reflect its expanded capabilities.
The company was founded in 2023 by Tony Small (CEO), Spencer Rascoff (CEO of Match Group and co-founder of Zillow), and Anna Rodriguez (CTO). Replify has raised $4.5 million to expand its AI team member technology across the wellness and fitness sector.
The Problem Replify Solves
Fitness facilities face a consistent operational challenge. The average gym receives 50 to 100 inquiries per week but converts only 10 to 15 percent into memberships. Research suggests that facilities lose 40 to 60 percent of potential members simply due to slow or inconsistent lead follow-up.
The math creates a difficult situation for operators. According to the 2025 US Health & Fitness Consumer Report, membership dues account for 76.5 percent of facility revenue, while payroll expenses consume 38.4 percent of total revenue. Average EBITDA margins sit at just 23.6 percent. Member retention stands at 66.4 percent, meaning operators must constantly refill their sales pipelines to maintain growth.
Front desk teams face nonstop demands. Between greeting members, checking people in, answering calls, and managing emails, messages pile up and calls go unanswered. The global AI fitness and wellness market reached $9.8 billion in 2024 and is projected to climb to $46.1 billion by 2034, indicating strong demand for automation solutions.
Core Features of the Replify Platform
AI Receptionist
The AI receptionist answers inbound calls, texts, emails, and chat messages 24 hours a day, 7 days a week. The system captures lead information, qualifies prospects, answers common questions about pricing, class schedules, and membership options, and books appointments directly into the facility's calendar. When a caller needs human assistance, the AI performs a live transfer to the appropriate staff member.
The platform supports up to 50 live transfer scenarios, allowing facilities to route calls based on specific trigger phrases or inquiry types. Staff receive instant notifications when leads come in, and all interactions are logged with full transcripts and recordings.
AI Growth Engine for Outbound Sales
Replify's AI Growth Engine launched in November 2025 as an automated outbound sales platform. The system handles calling, texting, and email campaigns to re-engage prospective members without requiring dedicated sales staff. Operators connect their lead databases, configure outbound sequences across multiple channels, and the AI executes campaigns at scale.
When paired with the AI receptionist, operators get a continuous cycle of inbound capture and outbound follow-up, reducing dropped inquiries and helping each location convert more of the demand they already have.
Knowledge Base and Training
The AI learns from website content, uploaded documents, and custom training data provided by the facility. Operators can configure the AI with their specific pricing, membership options, class schedules, policies, and frequently asked questions. The system gets smarter over time, learning from all interactions to improve response quality.
Integrations
Replify connects to over 1,000 tools and platforms. Key integrations include CRM systems like HubSpot, Salesforce, and GoHighLevel, fitness management software like ABC Fitness, WellnessLiving, ZenPlanner, and TeamUp, and calendar tools like Google Calendar, Outlook, Calendly, and Cal.com. The platform also supports Zapier and Make for custom automation workflows.
Who Uses Replify
Replify serves multi-location fitness operators, boutique studios, wellness centers, and recreation facilities. The platform works for facilities of all sizes, from single-location boutique studios to national chains with hundreds of locations.
Gyms and Fitness Studios
Large fitness chains and independent gyms use Replify to handle member inquiries, capture leads, and automate sales follow-up. The platform addresses the challenge of maintaining consistent communication across multiple locations while keeping staff focused on in-person member experience.
Spas and Wellness Centers
Spas and wellness centers use the platform to manage appointment bookings, answer service questions, and handle high inquiry volume during peak demand periods.
Recreation and Sports Facilities
Sports and recreation facilities with complex programming, including sports leagues, camps, classes, and facility rentals, use Replify to route inquiries to the right department and provide instant answers to common questions.
Case Studies and Results
Documented implementations across major fitness brands demonstrate consistent operational and financial gains.
Gold's Gym DC Metro: 10X Lead Growth
Gold's Gym DC Metro, the top gym in the Washington D.C. metro area, operates 20 locations. VP of Sales and Operations Christopher Prevatte faced challenges with missed calls, slow follow-up, and leads slipping through the cracks. After evaluating over a dozen vendors and running a head-to-head trial at five locations, Gold's Gym DC Metro chose Replify.
Results included a 10X increase in leads captured, faster speed to contact, better member experience through instant responses, and freed general managers to spend more time on the floor with members instead of behind desks managing phones.
Arena Sports: 60% Automation and 10X ROI
Arena Sports, a five-location recreational sports provider in Seattle, was overwhelmed by high call and email volume, rising labor costs, and the demands of serving thousands of families and athletes. After implementing Replify across all locations, the company achieved 60 percent automation of incoming inquiries, 24/7 response capability, a 15 percent reduction in labor costs, and a 10X return on investment.
Seattle Sun Tan: 74% Automation Across 50 Locations
Seattle Sun Tan deployed Replify across its 50 locations and achieved 74 percent automation of customer inquiries. Owner Scott Swerland noted that staff love how much time the platform saves while customers appreciate getting assistance around the clock.
Club 24 Concept Gyms: 6,000+ Automated Calls Monthly
Club 24 Concept Gyms, a seven-location operator, now processes over 3,000 automated outbound calls monthly through the AI Growth Engine platform. Director of Operations Val Nepomuceno reported a 35 percent reduction in cost per acquisition and a 60 percent increase in contact rate.
SWEAT440: Franchise-Scale Customer Service
SWEAT440, a boutique fitness franchise with classes starting every ten minutes and a front-deskless operational model, needed automation to support member communication at scale. Replify enabled the franchise to standardize customer service across locations while allowing instructors to remain on the training floor during all classes.
Zoom Tan: 50% Inquiry Resolution
Zoom Tan, a 100-location operator, now resolves 50 percent of repetitive customer inquiries with AI. Director of Development Jared Stresen-Reuter noted that automating daily calls freed thousands of staff hours for higher-value work.
Dynamic Fitness: 180 Staff Hours Saved
Dynamic Fitness uses Replify to save 180 staff hours monthly while generating 6X more leads. Marketing Director Ryan Ensmann highlighted that the biggest impact was time savings, with staff getting almost two hours back per day at each club.
Pricing and Getting Started
Replify offers transparent pricing with no setup fees and no long-term contracts. The pricing model aims to lower barriers to AI adoption among gym operators who are often wary of expensive software implementations. Plans scale based on location count and feature requirements.
Operators can schedule a demo to see the platform in action or try the AI directly by calling or texting (206) 231-5978. The setup process takes minutes, with facilities able to start answering customer inquiries on day one.
Industry Context
The fitness industry serves 77 million Americans with memberships at fitness facilities. Revenue across fitness and wellness grew 9.9 percent year-over-year in 2024, and 91 percent of surveyed facilities anticipate continued growth in 2025. However, 25 percent of consumers now belong to multiple facilities, and emerging formats like pickleball (which has doubled in participation) and Pilates are fragmenting the market.
These dynamics create pressure on operators to capture and retain members more effectively. The automation of lead management and member engagement represents one lever operators can pull without expanding physical footprint or increasing headcount.
Additional Resources
For operators interested in learning more about AI applications in the fitness industry, Replify publishes regular content on its AI blog, including guides on AI for health clubs and best software for fitness studios.
The company maintains partnerships with industry organizations including the Health & Fitness Association, the Fitness Industry Technology Council, and REX Roundtables. Replify exhibits at major industry events including Connected Health & Fitness, The HFA Show, and SIBEC.
For questions or support, visit the FAQ, documentation, or contact page.
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