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The two questions every multi-location operator is asking right now sound different, but they point at the same thing. How do I keep great people on the floor? And how do I stop leads from slipping through the cracks while my team is busy serving members?
Coach360 has built its reputation answering the first question. Replify was built for the second. This week the two teams are joining forces, and the combination gives gym and studio operators something they have wanted for a long time: the right people doing the work only people can do, with an always-on front desk handling everything else.
Coach360 puts the right people on the floor
Kathleen Ferguson founded Coach360 to fix one of the industry's oldest problems, staff turnover. The platform now connects more than 30,000 coaches and trainers with 1,500-plus clubs and studios nationwide, blending niche staffing with career development, storytelling, and community.
Instead of treating hiring as a one-time transaction, Coach360 helps operators find talent that fits their culture, then helps that talent build a career worth staying for. For operators, that means less churn, stronger teams, and a member experience that compounds season after season.
Even your best team cannot be everywhere at once
Every General Manager knows the tension. You hire well, you train well, and then the front desk phone rings in the middle of a packed 6 a.m. class. A prospect texts at 9 p.m. A trial member needs a follow-up that nobody has time to send. Talented staff get pulled off the floor to chase tasks that do not require a human at all.
The data shows how much this costs. In Replify's secret shop study of 105 fitness facilities, only 31% answered the phone, none used any form of AI to catch the rest, and 88% never followed up with the prospect afterward. So even well-staffed, well-run clubs leak revenue at the exact moment a buyer is ready to act.
Replify handles the calls, texts, and follow-ups
Replify is an AI receptionist and AI sales agent built specifically for multi-location fitness operators. It answers every call and text, books tours and classes, follows up with leads automatically, live-transfers to your staff when a human is the right call, leaves voicemails, and sends payment links when a member needs to update billing. It runs around the clock, so no inquiry goes to voicemail and no lead waits until morning.
Replify is trusted by Gold's Gym, UFC Gym, SWEAT440, F45 Training, FS8, and more.
Together: time back for the work that builds community
This is why the partnership fits so naturally. Coach360 makes sure the right people are on the floor. Replify makes sure those people are not buried in the phone and the inbox. So General Managers and their teams get time back for the part of the business no software can replace: perfecting the in-person experience and building real community.
Leading operators are already running this play. They pair strong, well-supported teams with an AI front desk that never misses a lead, and they win on retention and growth at the same time.
A note from Replify CEO Tony Small
Getting started with AIÂ Receptionists for Your Gym, Health Club or Studio
If you have been on the fence about AI at the front desk, this is a good moment to see it work. Book a demo with the Replify team and watch the AI receptionist and sales agent handle live calls and follow-ups. And if you have not connected with Kathleen Ferguson and Coach360 yet, their resources for fitness operators are worth a look.
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