Tony Small

Replify, the AI-powered team member for fitness, wellness, and recreation businesses, has raised $4.5 million in Seed funding led by Aglaé Ventures and Vertical Venture Partners. This funding will fuel the company's expansion and accelerate AI advancements that help fitness and wellness businesses streamline customer communication, reduce churn, and drive revenue.

Founded by Tony Small, Anna Rodriguez, and Spencer Rascoff (Zillow co-founder and current CEO of Match Group), Replify addresses a growing challenge in the fitness and wellness industry: businesses struggle to manage customer engagement efficiently, leading to missed calls, lost leads, and operational inefficiencies. Replify acts as an AI-powered team member that answers calls, texts, emails, and chats instantly, while also running AI-driven outbound campaigns to keep customers engaged.

"The rapid adoption of Replify by leading fitness and wellness brands shows that businesses are ready for a smarter, more efficient way to handle customer interactions," said Tony Small, CEO. "We're at the leading edge of applying AI to drive dramatic improvements for gyms, recreation centers, and wellness businesses."

"AI is transforming how businesses engage with customers, and the Replify team is at the forefront of bringing that innovation to the fitness and wellness industry," said Founding Investor Spencer Rascoff. "Their thoughtful approach to intelligent, personalized automation is helping businesses grow while delivering standout customer experiences. I'm excited to support their continued success."

Brendan Rempel, Partner at Aglaé Ventures, expressed enthusiasm about the investment: "Aglaé Ventures and Vertical Venture Partners are excited to back Replify as it transforms customer engagement in the fitness and wellness industry. The team has built a powerful AI-driven platform that provides real value to businesses by improving customer interactions while reducing operational burden. We see a huge opportunity for Replify to expand its impact and redefine how businesses communicate with their customers."

Trusted by Industry Leaders

Replify is already used by over a thousand customers. Arena Sports, Seattle Suntan, and Desert Sun use Replify to enhance customer service, book appointments, and allow their in-person staff to focus on providing a great in-person experience.

"Customers expect instant responses, and with Replify, we can provide that 24/7," said Bryan Graff, Director of Operations at Arena Sports. "It has dramatically reduced our missed calls and improved our ability to serve customers efficiently, whether they call, email, text, or chat."

For multi-location businesses like Seattle Suntan and Desert Sun (over 50 locations in the Pacific Northwest), AI-powered automation has been a game-changer.

"In our business, customer engagement drives revenue," said Scott Swerland, Owner of Seattle Sun Tan and Desert Sun Tan. "Replify allows us to automate appointment bookings, respond to customer inquiries instantly, and even execute outbound campaigns to retain and upsell customers, all while freeing our staff to focus on a great in-store experience."

AI Growth Engine: Automated Outbound Sales

Beyond AI-powered customer service, Replify has launched its AI Growth Engine, an automated outbound sales platform designed specifically for multi-location gyms, fitness studios, and recreation facilities. The system handles calling, texting, and email campaigns to re-engage prospective members, tasks that traditionally require dedicated sales staff.

When paired with Replify's AI receptionist, operators get a continuous cycle of inbound capture and outbound follow-up, reducing dropped inquiries and helping each location convert more of the demand they already have.

"Fitness operators need to work harder than ever to capture and retain members, but they can't scale human follow-up fast enough to match lead volume," said Small. "The AI Growth Engine automates this process so gym operators can connect their lead databases, configure outbound sequences across phone, SMS, and email channels, and let the AI system execute campaigns at scale."

The Future of AI-Powered Customer Engagement

Built specifically for fitness and wellness businesses, Replify integrates with CRM systems, scheduling platforms, and customer databases to create a seamless customer experience. It answers every call, email, and text, handles booking and follow-ups, and even does outbound calls to communicate information that is tailored to each customer. It is also extremely easy to set up and use, so businesses can see the value after just a few minutes of setup.

With this new funding, Replify will focus on:

• Adding AI functionality to enable businesses to provide an even better customer experience with even lower overhead
• Expanding the AI Growth Engine capabilities for automated outbound sales campaigns
• Building out the go-to-market team to bring Replify to more companies nationwide

About Replify

Replify (formerly heyLibby, rebranded November 2025) is an AI-powered team member designed for gyms, fitness studios, recreation centers, and wellness locations. It manages inbound calls, emails, chats, and texts, while also executing AI-driven outbound campaigns through its AI Growth Engine to retain customers and drive revenue. Replify is trusted by leading fitness and wellness brands including Gold's Gym, UFC Gym, Zoom Tan, and Arena Sports.

For more information, visit replify.ai.

About Aglaé Ventures

Aglaé Ventures is the venture capital arm of Groupe Arnault, the family office of Bernard Arnault, chairman and CEO of LVMH. Aglaé Ventures invests in high-growth technology companies across North America and Europe, with a focus on AI, fintech, consumer tech, and enterprise software. Their portfolio includes some of the world's most innovative startups, supporting founders who are shaping the future of technology.

For more information, visit www.aglaeventures.com.

About Vertical Venture Partners

Vertical Venture Partners (VVP) is a Silicon Valley-based venture capital firm focusing on early-stage investments in companies targeting specific industry verticals. VVP invests in B2B technology startups that offer AI-driven automation and vertical SaaS solutions that transform industries such as healthcare, education, real estate, fitness, logistics, construction, and more. Their portfolio includes market-leading AI and SaaS companies driving digital transformation in their respective sectors.

For more information, visit www.vvp.vc.