HubSpot - Replify Integration

Connect Replify's AI receptionist directly to HubSpot. Every lead captured, appointment booked, and conversation completed flows automatically into your CRM—no manual data entry, no missed opportunities.

Bidirectional sync means AI conversations update HubSpot contacts, and HubSpot data powers more personalized AI interactions.

Have a question about using the Replify Hubspot integration? Visit docs or schedule a product demo.

What the Integration Does

Automatic Lead CaptureWhen Replify's AI captures a new lead through chat or phone, a contact is instantly created in HubSpot with complete conversation context, intent signals, and qualification data.

Contact Record UpdatesAI conversations automatically update existing HubSpot contacts with new information: appointment bookings, membership interests, questions asked, objections raised, follow-up preferences.

Workflow TriggersUse AI conversation events to trigger HubSpot workflows: send email sequences when leads express interest, assign contacts to sales reps when ready to buy, tag contacts based on conversation topics.

Activity LoggingEvery AI conversation appears in the HubSpot contact timeline with full transcripts, sentiment analysis, and outcome tracking.

Bi-Directional Data FlowReplify pulls contact data from HubSpot to personalize conversations, while pushing conversation insights back to enrich your CRM.

Why Fitness Businesses Use HubSpot + Replify

Marketing teams get AI-generated lead intelligence to power targeted campaigns. Know exactly which prospects asked about personal training, group classes, or membership pricing.

Sales teams receive qualified leads with complete context. No more asking "how can I help you?" when the AI already captured intent, budget, and timeline.

Operations teams track member journey from first AI conversation through membership signup, renewal, and referrals—all in one system.

Executives see real-time dashboards showing lead volume, conversion rates, and revenue attribution from AI conversations.

Common Use Cases

Lead Nurture AutomationProspect chats with AI → expresses interest in personal training → HubSpot workflow triggers 7-day email sequence about training programs → AI follows up by phone if no response.

Appointment No-Show RecoveryMember books trial through AI → misses appointment → HubSpot workflow triggers → AI calls to reschedule with calendar link.

Membership Sales PipelineAI qualifies lead → creates HubSpot deal → assigns to sales rep → logs all follow-up conversations → updates deal stage automatically → tracks close rate by AI conversation quality.

Re-Engagement CampaignsHubSpot identifies dormant contacts → triggers workflow → AI calls to check in and offer comeback promotion → updates contact status based on conversation outcome.

Referral TrackingCurrent member refers friend in AI conversation → AI creates new HubSpot contact with referral source tagged → triggers referral reward workflow.

Data Synced Between Platforms

From Replify to HubSpot:

• Contact name, phone, email
• Lead source and campaign attribution
• Conversation transcripts and summaries
• Appointment bookings and confirmations
• Membership interests and preferences
• Objections and questions raised
• Qualification score and intent signals
• Callback requests and follow-up needs
• Payment discussions and pricing conversations
• Competitor mentions

From HubSpot to Replify:

• Contact history and previous interactions
• Membership status and type
• Marketing email engagement
• Deal stage and pipeline position
• Custom contact properties
• Lifecycle stage
• Lead score
• Contact owner assignments

Technical Integration Details

Setup Time: 15 minutes with API key

Connection Type: Real-time bidirectional sync via HubSpot API

Data Mapping: Fully customizable field mapping between Replify and HubSpot properties

Automation: Supports HubSpot workflows, sequences, and custom triggers

Security: OAuth 2.0 authentication, encrypted data transfer, SOC 2 compliant

Support: Works with HubSpot Marketing Hub, Sales Hub, and Service Hub (all tiers)

Setup Process

1. Connect AccountsLog into Replify dashboard → Navigate to Integrations → Click HubSpot → Authorize connection with your HubSpot API key

2. Map FieldsChoose which Replify conversation data maps to HubSpot contact properties, deal fields, and custom attributes

3. Configure TriggersSet rules for when AI conversations create new contacts, update existing records, or trigger workflows

4. Test IntegrationRun test conversation to verify data flows correctly between platforms

5. LaunchIntegration runs automatically—every AI conversation syncs to HubSpot in real-time

Integration Requirements

• Active HubSpot account (Free, Starter, Professional, or Enterprise tier)
• Replify subscription with integration access
• HubSpot API key or OAuth credentials
• Admin permissions in both platforms

Pricing

HubSpot integration is included in all Replify plans. No additional per-sync fees or API usage charges.

Frequently Asked Questions

Does this work with HubSpot Free?Yes, the integration supports all HubSpot tiers including the free CRM.

Can I sync historical conversations?Yes, you can backfill up to 90 days of conversation data when first connecting.

What happens if a contact exists in both systems?Replify detects duplicates by email/phone and updates the existing HubSpot contact rather than creating a new one.

Can I use this with HubSpot workflows?Absolutely. All Replify conversation events can trigger HubSpot workflows and sequences.

How quickly does data sync?Real-time. Contact updates appear in HubSpot within seconds of the AI conversation completing.

Get Started with HubSpot + Replify

Stop manually entering lead data. Let AI conversations flow directly into your CRM.

Connect HubSpot to Replify in 15 minutes.

Have a question about using the Replify Zapier integration? Visit docs or schedule a product demo.